服装零售商的艰难历程(1/4) - 英语听力.mp3

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[00:00.000]The big clothi...

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[00:00.000]The big clothing retailer Sangra is currently in the news,
[00:04.063]and here to talk about its difficulties is retail analyst John Sergeant.
[00:09.299]Hello.
[00:10.124]John, why have Sangra's sales fallen so much?
[00:14.223]Well, they've started using top designers,
[00:17.130]but it takes too long to get the designs from the drawing board into the shops.
[00:21.456]Sangra haven't realised that fashion trends are moving faster than ever,
[00:26.502]and they need to react much more quickly.
[00:28.833]As a result, they aren't attracting younger shoppers.
[00:32.929]It really makes little difference who designs their clothes
[00:36.235]or what the stores look like
[00:37.820]if people don't feel like going in.
[00:40.323]They've been very short-sighted, haven't they?
[00:42.908]That's right.
[00:43.938]Sangra's strength is in the middle market,
[00:46.916]but shoppers now want either expensive designer labels or low prices.
[00:51.543]At the same time,
[00:52.795]other stores have started to compete for the same customers,
[00:56.539]but are offering lower prices.

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服装零售商的艰难历程(1/4) - 英语听力.mp3

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